TESCO VALUE MILK CHOCOLATE
The cost of this product was just 30p for a 100g bar. This would be attractive to younger buyers as the quantity of the chocolate for the price would make them think they are getting a bargain.
– PACKAGING
The packaging of this product is very plain and simple. It has limited colouring (blue and white) and Cleary shows that it is a cheaper product, by the large labelling of the ‘Tesco Value’ logo. The description of the bar being just ‘milk chocolate’. The wrapping is quite thin and shiny with a large image of the chocolate on the front. This is a good plus point as shoppers can see the product that they are buying. Another plus point to the packaging being plain and simple is that the GDA (guideline daily amount) is easy to see for people who like to see the amounts of calories etc that they are eating.
The back of the packaging again is quite plain and simple just informing the consumers of the product with the nutrition of the chocolate, allergy advice and suitability for vegetarians. A good thing about this chocolate is the fact that it is suitable for vegetarians and the lesser packaging is good for the environment. The packaging has only 1 layer and is easy to open and as it is foiled it keeps the chocolate fresh.
-LOOK OF CHOCOLATE
The look of the chocolate again emphasises the ‘cheapness’ as although the chocolate is shiny and look appetising, the mould and shape of the chocolate is quite plain and simple. The shape is a scalloped effect which defines the 10 sections of chocolate. As a pattern on top of the chocolate it is again very simple with 4 indented horizontal lines. The chocolate itself however, is quite thick and chunky.
-SMELL
The smell of the chocolate is quite bitter, sour and almost smells of plastic, not very appetising and off putting.
-TASTE
The texture of the chocolate is quite soft and creamy. However, it kind of left a bitter, stale after taste that wasn’t very pleasant. The price of the chocolate defiantly was reflected in the lack of quality and taste of the chocolate. After trying half a square, I would imagine that a whole bar would be extremely sickly.
After giving some chocolate to family members a couple were:
"It’s horrible, it leaves a nasty after taste”
“It’s rank, tasteless and is poor quality. Not even worth 30p”
However, one member had a different opinion and described it as:
"it’s sweet. I like it”
The calories for this bar were quite high, being 130 calories per quarter, as were the fat and sugar being 7.9g (fat) and 12.7g (sugar). The saturated fat was 3.9g.
TESCO FINEST MILK CHOCOLATE
The cost of this product was £1.29 for 100g bar. This would be attractive to chocolate lovers who don’t mind paying a bit more for a good quality bar of chocolate.
-PACKAGING
The packaging of this product looks more expensive as it is classier looking with the colour scheme blue, black and silver. However, again it is still not very colourful to stand out against other chocolate bars to buyers. The logo of the bar is ‘Tesco Finest’ and is described as ‘Organic Ecuadorian 39% milk chocolate’ and on the front it also claims to be creamy and smooth, so that the buyers know what to expect. The packaging is a nice quality thick glossy paper with an image of someone holding coco bean plants. This portrays the image of quality chocolate and higher coco content. The front packaging also has a ‘Which Best Buy’ logo for Organic/Fairtrade Milk Chocolate March 2010, as well as the fairtrade logo itself. The fact that the chocolate is branded as fairtrade would attract buyers as it makes them feel that they are helping a cause at the same as indulging themselves with a bar of chocolate. The GDA is also shown on the front of the packaging; however, it is smaller and less obvious to see. The back of packaging is more detailed and has a blurb explaining about fair trade and how it works in Ecuadorian farms, as well ‘tasting notes’.
“Our chocolatiers have created this recipe using single origin Ecuadorian Arriba beans with characteristically sweet taste which develops into a smooth, fruity, flowery flavour”
It also shows the basic nutrition, ingredients and allergy advice and again the fact that it is suitable for vegetarians.
The packaging is doubled layered, with the chocolate itself being wrapped in a shiny foil wrapping for freshness. This in itself shows that the chocolate is higher quality, but also adds itself to the cost and how muc consumers pay.
-LOOK OF THE CHOCOLATE
The chocolate looks quite posh and is less shiny ‘plastic’ looking and looks more smooth and creamy making it more desirable. The chocolate is divided into smaller pieces, which is a plus point if you are sharing the bar. Each section is stamped with an image of a coca bean which mirrors the image on the external packaging and again creating the illusion of better quality. The chocolate is again thick and chunky but is a flat surface.
-SMELL
The smell of the chocolate is quite rich and gives off a strong aroma of cocoa, which is very mouth-watering and tempting.
-TASTE
The texture of the chocolate is creamy and smooth, however the smell of the chocolate smells nothing like it tastes. The taste of the chocolate is very strong and almost tasted like it had alcohol in it, due to the high content of cocoa however, this could be desirable to some consumers who may like the richer taste or even like dark chocolate. The price of the product is reflected in the packaging and even smell, however the taste is quite selective as shown is some family comments:
“Too strong taste. Too much like Dark chocolate”
“Really nice, it’ nice quality and a good price. I’d eat the whole bar”
“Err horrible. Tastes like alcohol”
The calories for this bar were 115 per 6 chunks, fat was 7.5g and sugar 8.1g. The saturated fat was 4.4g.
-COMPARRISON
In comparison, the Value chocolate was good for its price as there was a lot of chocolate and would appeal to a different kind of consumer, compared to the higher quality, higher priced, finest bar which was also good for its price for the quality of chocolate, but was quite an acquired taste. In terms of packaging the finest bar would be more wanted as it looks a better quality, which is empathised through the ‘which best buy’ and ‘fairtrade’ logo. The 30p Tesco value chocolate bars however, maybe suffice for those who just want to cheaply settle their sweet tooth craving. Also in comparison the finest bar had fewer calories than the value chocolate, however, the value chocolate was less in saturated fat.
Buying a value bar of chocolate compared to a finest bar of chocolate, could also show a difference in class, as the 'value' range could be shown as a class of foods that people buy if they are poor, compared to those who can splash out on more for finest food products.
As a personal opinion I would buy neither bar again as I didn’t like the taste of either. I would stick to a well known and widely advertised bar that I know I like such as Cadbury. For me, it’s not about the price of the packaging; it’s all about the taste!
YAY CADBURY!!
These are my own personal opinions on the products :)
cadbury is too sweet
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